Human-made. AI-sharpened.
Product marketing for the AI decade.
I’m Tarun Mabbu — a senior PMM in data & AI. I write sharp, opinionated essays and product teardowns about where AI is actually taking markets, work, and the things we build.
How this site is made
Researched and drafted with AI. The thinking, the opinions, and every judgement call are mine.
Human + AI
The human
The question.
What’s actually worth analysing, and which framing everyone else got lazy about.
The AI
The depth.
Wide, fast research across current sources — the legwork that used to take a week.
The human
The call.
The argument, the position, the thing I’ll defend in a room. That part doesn’t get outsourced.
Selected writing
01
Essay · AI & society
The sentience question is a product question
Two of the most credible people in AI disagree completely about machine consciousness. The people who have to ship don’t get to wait for them.
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02
Essay · Work & skills
What actually matters now
AI didn’t take the jobs. It deleted the bottom rung and moved the floor up — which changes the skills, education and geography worth betting on.
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03
Essay · Products & markets
The great unbundling
A meeting-notes app is worth $1.5B. Not a bubble — a signal that AI removed the only argument the software suite ever had.
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04
Teardown · Positioning
Perplexity is not fighting the war you think
Everyone calls it the Google killer. The numbers say it’s winning a different war — and letting the press mislabel it may be its smartest move.
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05
Teardown · Positioning
Granola, and the tyranny of the single feature
“No bots in your meetings” is one of the sharpest wedges in software. Here’s what happens when a wedge works too well.
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Why this exists
Templates prove you can produce. This proves I can think. If you’re hiring for the second thing, we should talk.