Tarun Mabbu.
Senior Product Marketing Manager in data & AI, based in Austin, Texas. I’ve spent my career on the hard part of product marketing — positioning, competitive strategy, and messaging — across data platforms, mobility, and consumer tech. This site is where I think in public.
IBM.
Product marketing in the data & AI space, on the watsonx platform. Views on this site are my own, not IBM’s.
Zero–to–one.
PMM roles across mobility (Neology / neoRide), proptech (TaskTag), and consumer apps — onboarding, segmentation, and go-to-market from scratch.
MBA + MS.
MBA, Rice University (Strategy & Marketing). MS, Management with International Business, University of Huddersfield. B.E. Computer Science, Osmania University.
How I use AI
I don’t hide that AI is in my process. I lean on it, on purpose, and I think pretending otherwise is both dishonest and a competitive mistake. But I’m specific about where it helps and where it doesn’t — because the line is the whole point.
Wide research across dozens of current sources. First drafts to react to. Stress-testing an argument. Finding the counter-case to my own take. The legwork that used to eat a week.
Which question is worth asking. Which framing everyone got lazy about. The actual position. What to cut. The judgement I’ll defend in a room. None of that gets outsourced.
So when you read a piece here: assume the research was AI-accelerated and the thinking is mine. Where a piece takes a side, I picked it, and I’ll answer for it. That’s the deal, and it’s stated on every article on purpose.
Human-made. AI-sharpened. Where authenticity is on the line, it’s all me.
Hiring, collaborating, or arguing
with a take? I’m up for all three.
